'oh baby' neon sign

Our story

Born in a nursery.

Founded in Montréal in 2018 by husband and wife Daniel Selcer and Laura Iny.

When Laura was pregnant and designing their baby's room, she wanted something chic and original to show off his name. Not the usual baby artwork. Daniel had been playing with new LED products, and together they made a neon look-alike to hang above the crib: a night light and a piece of art. Something Neon was born.

Daniel

Brings the electrical background. That's why we can read your plans, quote from drawings, and install it right.

Laura

Brings the eye for design and a love of the wedding scene, from planning every detail of their own fairytale wedding.

'Make your move' neon ring

Let's make something.